Universum 2013

Germany’s Ideal Employers

Added 2014-03-31
Employer Branding
Candidate survey
The results of the German Student Survey reveal how students perceive organizations as employers in Germany. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, as well as a control instrument for measuring the appeal an organization has over its specific target groups.

The rankings below reveal how attractive an employer is among students, and indicates a company’s position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.

Number of participants in 2013: 22,714
Number of employer evaluations: 70,532
Number of universities targeted: 135
Field period: November 2012 to March 2013
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